Who is your audience? Seniors? Boomers?
This weekend I read two reports - the first is a report that all serious bloggers should
put on their must read list: Technorati’s State of the Blogosphere 2008. Interesting
and informative as well as motivating reading. And what does it say to blog writers.
Well, I’ll share what it said to me and, after you get a chance to read it, please share
what it says to you.
The Report was organized serially as follows:
- Introduction
- Day 1: Who Are the Bloggers?
- Day 2: The What And Why of Blogging
- Day 3: The How of Blogging
- Day 4: Blogging For Profit
- Day 5: Brands Enter The Blogosphere
Who are bloggers? See if your information agrees with Technorati’s findings.
The Blogosphere Report provides a Global Snapshot of Bloggers with some
interesting if not surprising demographic data. Most bloggers are well educated,
upper income and younger. Globally, two thirds of bloggers are male. Women in
the US participate at higher rate than globally.
A segment snapshot breakout of personal, professional and corporate bloggers is
provided with an interesting add-on of the percentages of those with advetising on
their sites. A gender breakout is also provided with few surprises there. One to note
is that women tend more towards personal blogsand men to professional. On the age
front, bloggers (ages 45-54) represent 15% of the total senior bloggers (55+) represent
8%. If you confine yourself to writing to these two groups they only represent a total
of 23% of the blogosphere. Keep in mind that represents 17.7 million bloggers. Also,
other sources indicate the two older age groups (boomers and seniors) participation
in the blogosphere is growing at a faster rate than that of the younger ones.
On another note, while I was also doing some research on “long term care” this
weekend (my wife and I are 68 and 70 respectively), I came across some life
expectancy charts and related articles that made me rethink my blog writing audience
and blog mission. In 2008, the boomer generation was defined as being between the
ages of 44 and 62 (those born after WW II from 1946 to 1964). Seniors include
anyone over 62.and and and The generational (by age) breakdown helped my focus
my writing and blogging. My focus has been on seniors (alone) - however, after
looking at these charts (and with all of the “financial crisis” news all around), I realized
that the same issues facing seniors today are also there for the “boomer generation”.
Many boomers get a double whammy - they have senior parents who are ill prepared
for retirement and for the rising costs associated with aging. So for boomers the
perspective is a bit different but the issues are still the same: retirement income,
health insurance, long term care possibilities, and on and on. And some may have to
provide for the needs of their parents.
As if you needed another sobering thought these days, find out where you are on
this life expectancy chart and see what general statistics indicate is your present life
expectancey. If you have living parents, chart their stats. Good news - bad news!
The good news is that you have a lot more years to live. The bad news is that you
have a lot more years to live. I know, I know, that’s not bad news - it just means
that you have a lifetime in front of you, … so you better prepare.
Writers! That’s opportunity. That’s content.
Senior Bloggers and bloggers who write for an audience of boomers and/or seniors.
They have challenges and problems that you can help them with. They can use some
help in finding quality of life answers. Given these uncertain times, they can also use
some entertainment and encouragement. Humor can also help.
See where you and yours fit on this 2004 statistical chart of life expectancy averages
(Source United States Department of Health and Human Services) Note: life
expectancies continue to increase in the US and in many countries around the world.
Food for thought? Material for writing?
What do you think?
- Val
Link to: Technorati’s State of the Blogosphere 2008.
Thanks for coming back to my blog. Please comment and share any ideas, challenges or subject matter you'd like to see covered. Your contributions are valued! - Val

Posted December 22, 2008
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